The Judge who oversaw the case stated that the suicide of the two young men would not have taken place unless they really intended it to do so, and that there was no scientific evidence. Subliminal software is also found in music, such as in the famous case of a British rock band, Judas Priest. It is constantly awake, never needing to rest even while your conscious mind is asleep. This could be as simple as a ?Buy Today? message! As the subconscious mind is not capable of logic, it simply accepts all information that it is exposed to, without you consciously doing so.
In subliminal advertising, it is most common to use directives to obtain a response from the targeted audience. It is most effective when the person intends to buy a certain product or service, by influencing which brand or store the person chooses. However, if the recipient has no intention to buy the product in the first place, the subliminal message is unlikely to work. This is done through the process of subliminally priming a certain result without the recipient being aware of it.
According to Dr Johan Karremans, subliminal messages have a greater effect when the messages are relevant to a specific target. Subliminal software is commonly used in advertising to create a sense of familiarity or preference for new products. This is as the subconscious will have greater exposure to that particular message, and hence be more likely to act on it than the other messages that it has picked up. Whilst one singular suggestion or message may not be effective, coupled with similar messages or repeated messages, it has a higher chance of taking effect. In other words, the intent and message of the directive that is being sent. The question that you may want to ask is then, do subliminal messages and software work, and if so, how effectively? The effectiveness of the subliminal software depends on how it is created.
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